DiS Should start a monthly magazine
Yeah?
Maybe like Plan B but with a way better online element/community.
It'll be a shot in the arm at the beginning of each month interms of content and exclusives and stuffz.
Put in a comic strip and yr away!
Is this a possible solution to financial woes? I imagine start up cost would be massive, idk. But id defo consider a DiS Magazine over a Plan B Magazine.
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Yea
cause im sure magazines make SO MUCH money these days
1 in 4 new magazines set up don't make their first issue
I imagined it more as a supplement
to make up for lost advertising revenue than a hyper profit thingy.
Hmm
This could actually be a pretty good idea, but it's probably the worst time in YEARS to be starting a magazine regardless of whether the "brand" already exists or not. Food for thought though, maybe.
I'm not sure a Sunday paper'd want it though.
Most Sunday papers already have their own music section and if they were to get a bigger music supplement I imagine they'd want something with broader appeal than DiS, which predominantly covers indie and - in "mainstream" terms - fairly obscure indie at that.
Bad Idea.
They tried it already
The first issue was given away digitally on here to get feedback, and as far as I know it never went any further...
in words of a child
i would if we could but i can't.
we're considering annuals and bi-annuals, and pdfs and taking over other magazines but we don't have the resources and as soon as you go into print you have the headfuck that is distribution.
i did actually run Probemusic newspaper (which was basically a listings guide for London with loadsa extended DiS content) and we did a couple of issues of this as DrownedinSound, one of which was the programme for truck festival, another of which we didn't get enough ads to print it (around the same time Careless Talk/Plan B launched) so we did it digitally, as a pilot, to show advertisers but it was so much work, and such a stretch from our core business, and i got involved in Bang magazine instead.
despite how amazing it'd be, we'd need a publisher, with distribution, who could invest in the long-term vision. if popworld magazine was a FAIL, there's not much chance for a DiS mag.
is there room?
there's already Loud And Quiet and Stool Pigeon as far as 'underground' mags are concerned, and both of them seem to be running the same ads...
I'd certainly subscribe
But I can't really imagine it kicking off unfortunately :(
gimme the money Sean!
I'll do it!
print is in a pretty serious state right now.
as nice an idea as a drowned in sound mag might be, the economics would be terrifying. i edit a b2b/membership magazine at the mo with a guaranteed circulation of around 20,000, and our advertising income has halved over the last year. To publish a new mag, with no guaranteed circulation, no track record in print... you'd need serious backing from an established publisher or a very rich benefactor, and i can't see any of teh big mag people taking that up - not without significantly changing the editorial slant or giving up a whole load of control.
Also, what would you get out of a print magazine that you can't get online? DiS's strengths are its community and the fact that it's superfast because it's online and you can turn content around quickly. you simply can't get that interaction in print, and once you stick in print lead times, you lose that speed.
Having said that, I'll fight Everett to get the chance to edit it... :)