"Music doesn't feel honest any more... it's so contrived now."
So that's the big statement of intent quote. Let's now pick out some bits from the rest of the Ellie Jackson interview to see exactly how uncontrived La Roux are.
"We're trying to make pop music like it used to be in the '80s"
"There's an endless amount of stuff to find in the '80s. I can't seem to move on to modern music because there's so much stuff from the '80s that I'm still discovering" (examples of which are given as the Eurythmics, Depeche Mode and Gary Numan)
"I want to see people who aren't afraid to look a bit mad and have crazy hair. There's no-one with crazy hair any more! What happened to all the crazy hair?"
"it should all be about entertainment and being theatrical and big and epic."
"I think guitar music has had its day, for now anyway, unless it gets reinvented in some way. I think it's definitely time for some serious synth action."
To which the writer adds: "Elly wants to stand out like a true '80s star, borrowing bits from the dressing up boxes of Bananarama, Annie Lennox and Boy George."
See, completely honest and uncontrived.