Moshi Moshi Records are to undertake the low carbon release of the next EP from The Wave Pictures, available for digital download only on 6th October. Recording – scheduled for 28th August – will take place in a solar powered studio at 'The Premises' in London. The band will walk to the studio - as will the engineer - and at the end of the day's recording the studio will upload the tracks to the server of their digital distributor, for release through iTunes and other digital download stores.
No CDR's or paper press releases will be generated. Promo information will be distributed via email, and the tracks via download links. The process will even be filmed on solar-powered camera.
Given the prolific writing and recording output of the indie three-piece The Wave Pictures, it is fitting that their label Moshi Moshi find a "Low Carbon" means of releasing their boundless creativity.
As Moshi Moshi co-founder Michael McClatchey explains, "We thought it would be a useful experiment to see what we could do to reduce the carbon emissions associated with releasing a record. The initial aim was to make it carbon-neutral but it soon became apparent this would be impossible given the power needed to run the servers for delivering the tracks in to itunes. Nevertheless I believe this should still be the 'greenest' record release yet.
“When I mentioned the idea to The Wave Pictures they asked if they could be the ones to do it, and suggested they could walk to the studio from their house."
Moshi Moshi consulted the environmental working group Julie's Bicycle on the process. Julie's Bicycle is a not for profit organisation, with a core aim to identify and champion activities across the music industry that will lead to the development of a low carbon industry.
Alison Tickell, Director of Julie's Bicycle: "We are really pleased that Moshi Moshi is taking these positive steps towards reducing the carbon impact of their latest release. Their studio of choice is solar powered, they are reducing the impact of their travel and have taken account of the recommendations of our First Step report into the UK Music Industry Greenhouse Gas Emissions (Environmental Change Institute, Oxford University, 2008). It's this kind of intelligent response to the issue that is going to ultimately catalyze the changes to a low carbon music business that we all need so badly."
Critically acclaimed and taken to the hearts of discerning devotees, The Wave Pictures are as tireless in their touring as they are in the writing. Earlier this year they released their debut album ‘Instant Coffee Baby’, followed by the 6 track ‘Just Like A Drummer’ EP, their second album will follow in the new year.
Details on specific tracks for the EP release will be announced shortly.
UK headline dates
22 Aug 2008 Joshua Brooks, Manchester
23 Aug 2008 The Grapes, Sheffield
September dates supporting Jeffrey Lewis
5 Sep 2008 La Fleche D’Or, Paris, France
8 Sep 2008 Concorde 2 supporting Jeffrey Lewis, Brighton
10 Sep 2008 Clwb Ifor Bach supporting Jeffrey Lewis, Cardiff, Wales
14 Sep 2008 End of The Road, Dorset
15 Sep 2008 Club Academy supporting Jeffrey Lewis, Manchester
15 Sep 2008 Brudenell Social Club supporting Jeffrey Lewis Leeds
17 Sep 2008 Thekla supporting Jeffrey Lewis, Bristol
18 Sep 2008 The Scala, supporting Jeffrey Lewis, London
19 Sep 2008 The Fly, London
28 Sep 2008 Bethnal Green Working Men’s Club, London