On ITV7 now.
Looks like the worst festival crowd there is. Its full of old people and families, looking really glad that they're getting in on 'this festival thing'.
I bet the campsites are like graveyards at night.
What I don't like about this Latitude is the way they've tried to nick Glastonbury's organic, magic foresty sort of approach, despite the fact its clearly the farthest thing from Glastonbury there is.