I'm not so anti-Kooks as many DiSers probably are. In the past I think they've made some excellent radio friendly pop songs and I think Naive and She Moves In Her Own Way are, whilst not to my taste, the evidence of a band who are very good at what they do.
Their new song is appalling. Not only does it have (in "Shine On") literally the most uninspired song title ever, but they forgot to put a tune on it, the lyrics (never their strong point admittedly) make no coherent sense and have no bearing on the chorus and it genuinely is probably the worst attempt at radio-friendly pop I've ever heard.
In fact, as someone whose sat through countless god-awful open-mic singer-songwriters, I can say with confidence even the most inept would be ashamed of this effort.
Aren't major labels supposed to take creative control from bands. Shouldn't they stop anything this shit from happening?