I remember last time everyone was like "B-ORING! Too B-ORING for me, thankyouverymuch. I only listen to things which are self conciously difficult, and sigur ros are CERTAINLY NOT THAT. Post rock, EUGH!".
But they're really good arn't they? They really write beautiful songs and have a brilliant persona/image. It baffles me that people can't enjoy them.
"BUT THEY'VE BEEN ON AN ADVERT! AND PEOPLE LIKE THEM NOW!"
I havn't heard the new album though. Is it any good?