General 'DiS bands' don't have any members with presence. I think that's why the majority of them will remain at their undetected level on the radar.
Like look at this http://drownedinsound.com/articles/3465072
They all could be anyone in the street. Now, don't get me wrong - I'm not saying everyone should walk around pretending to be Liam, with sunglasses and thumbs sticking out.
But I think bands that are of true quality need at least one member who has presence. Not just visually. Its in your veins. You could be wearing a pair of trackies, but you'd still turn heads.
Or is that the point? Sort of 'look at us and how similar we are to all of you people!' etc.?