I just strolled over to the newly opened Pure Groove shop in Farringdon and they have taken a very brave and bold step.
There are exactly 100 items on display, be it either a 7", or a vinyl album or a CD, each one hand-picked and deemed by the people who run Pure Groove as worthy of buying. No popular acts, no back catalogue, no sales rack, nothing. The result is a shop that looks fabulous, with a very ingenious display system on one wall, a till desk on the opposite wall and not much else.
There's a small raised platform at the back, assumingly to be used for performances and this place could well develop into a very cosy live venue. The line-up for the coming month looks promising.
But the market for signed Emmy The Great singles and the new Errors CD can't be that big, and I expect if they stick to their concept they will struggle to sell enough records during the day to financially justify keeping it open as a shop. Let's hope I'm wrong.