I'm hoping that some of you have better memories than myself here, so i'm calling for a bit of help. I've been thinking about the release of In Rainbows and how it relates to some of the work in my PhD and i realised that, 'honesty box' aspect aside for a moment, Radiohead have used a number of different and sometimes unique methods of promoting it - Scotch Mist, Nude remix competition, animated video competition etc etc - which add up to quite an effective digital media based campaign. Can anyone think of any other slightly unconventional means of promotion that they've used? I suppose there was the Rough Trade instore thing and i think they did something for Radio 2 aswell?
Also, i guess Radiohead have long be known to not follow the path of least resistance and often attempt to try new things, arguably disguising promotion as art, or even the other way around. Are there any other aspects of past releases that stick in the mind as being particularly unusual?
Any help or input is greatly appreciated...Cheers