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Well this is mostly appaling...
I'm sure you've all read this already but, bleurgh...
http://www.pitchforkmedia.com/news/05-06/23.shtml
The thing I hate most about it is how Nike so desperately wanna become a part of 'youth' or 'alternative' culture to the extent of appropriating iconic images from it, but can you imagine if it was the other way round? Like if some independent band wanted to use the 'swoosh' to make a statement; they would be so sued. It's totally one way, absorbing art til it's just a dumb slogan...
http://www.pitchforkmedia.com/news/05-06/23.shtml
The thing I hate most about it is how Nike so desperately wanna become a part of 'youth' or 'alternative' culture to the extent of appropriating iconic images from it, but can you imagine if it was the other way round? Like if some independent band wanted to use the 'swoosh' to make a statement; they would be so sued. It's totally one way, absorbing art til it's just a dumb slogan...
Re: Well this is mostly appaling...
FUCKFUCKFUCK!
And WOOOOOOOOOOOOOOOOOOOO!
Re: Well this is mostly appaling...
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Re: Well this is mostly appaling...
Luckily I never buy their products.
Actually the most ridiculous use of 'the Tick' I've seen is in Islamic and Jewish headwear with it on. "Stop putting a fucking dollar sign on everything" never seemed more true than witnessing coporate sponsorship of relgion...
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Nike is making an effort to break into the skateboarding market (again) and so is obviously going to use images that provoke recognition within that target market.
And i'd quite like a pair of dunks
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If the skater market swallows this one it's a fucking disaster, imo.
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As a skateboarder its plain to see that most kids dont give a flying one for anti-globalisation etc or where the advert they're looking at got ripped off from - they just want the latest kicks.
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The fact is there is a shit load of money to be made from people who want to look like they skate, and in the end what is the difference between them buying some Rowleys or some Dunks?
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If corporations insist on co-opting the aesthetic of rebellion for use in marketing, I guess 'boring' is the new 'punk'. Oh shit Gap already thought of that. Arrrgh nowhere to run. Nooooooooooooooo
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Most skaters aren't as 'hardcore' as Dischord even if they did grow up with their local HC scene.
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