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Advice on gig promotion/timing of headline acts
So I've now got a semi-regular gig night at the Good Ship in Kilburn. I've done one of them and have four more to come this year. The next one is on June 5 and I think I've got a rather a good headliner.
Which brings me to my question. On a Tuesday night gig, what time would you put the headliner on? The first was roughly structured like this:
8:10 - 8:40 - 1st Act
8:45 - 9:15 - 2nd act
9:25 - 9:55 - 3rd act
10:05 - 10:35 - 4th act
10:45 - 11:15 - HEADLINER
But I found a fair few people disappeared after 10:35 thus meaning the 4th slot was basically the headliner. This may of course been me misjudging who people wanted to see or it may be that people don't wanna stick around that late on a Tuesday night.
Having got a good headliner, who I think will attract people, I don't wanna waste that by putting them on at such a time as it puts people off-coming so I'm thinking about putting the headliner in the 4th slot with another band on after. But that seems to confuse listings magazines who assume the last act is the headliner.
So what should I do?