Morribi Records is launching a new website, designed to provide opportunities for unsigned independent artists by promoting their music onsite and “shopping” the top artists to music industry executives and professionals. The announcement was made by Okems Bright, Morribi’s Founder & CEO.
The end objective is to secure contracts with record labels, after an extensive process of artist development. Morribi Records has been assisting artists in this capacity since 2008 in Africa, Asia, and the UK, but created the site to reach more artists and provide a platform where the public and social networking sites also play a role in the final selection process. Artists must be able to play, sing, or produce, and they have an active ReverbNation account.
The first step is the submission of one song to the website. The Morribi Records team reviews all songs received, and selects the best of them. Each artist who is chosen has their song featured via a customized player for 24 hours, along with biographical information and a link to their ReverbNation page. After 24 hours, another artist is spotlighted, while the top 10 songs, based on the total number of plays, are continuously streamed.
Top 10 artists receive video, audio, and written interviews, and have press releases and track reviews written on their behalf. They may also elect to record with other Top 10 artists for more exposure and to highlight their diversity. These artists are groomed for success in every aspect of the industry. Each quarter, two artists are chosen from this group based on aggregated data such as the total number of plays, popularity on ReverbNation, social media site statistics (Facebook and Twitter), and the recommendations of record industry executives and professionals. Morribi Records then collaborates with labels to secure a record contract. If the artist accepts the contract, Morribi Records receives a small, previously discussed and agreed upon percentage, which is recycled back into the program to assist others.
Morribi Records partners with MusicDish, ViewHipHop.com, Island Records, Def Jam Recordings, MTV, ReverbNation, and The Entertainment Bank in this endeavor. Other services provided to artists include comprehensive management, development and promotion, digital distribution, concert and world tours, and gig swaps. Morribi Records also works with young ladies toward careers in modeling, acting, or dancing. The website will officially launch in September 2012.