Indie music DJ and former drummer with The Smiths Mike Joyce has teamed up with radio and branded-content production company Wise Buddah to produce an online video pilot of his popular radio feature the 'Blueprint Studios Sessions.'
A staple part of 'Mike Joyce's Coalition Chart Show', a weekly radio show that is broadcast both on New York's East Village Radio and via the Internet, the 'Blueprint Studios Sessions' showcase recordings of live performances by up-and-coming bands.
With the artists thrilled to meet "Mike Joyce from The Smiths" and also warming to his laid-back, affable interview style the sessions are already essential listening.
By adding a video element to those successful ingredients - plus the high quality sound recording capabilities of the Blueprint Studios - it is hoped that the sessions can be taken to the next level and a much larger audience.
The pilot episode, filmed and edited by Wise Buddah, features the young American three-piece indie pop band The Drums who play two tracks and chat with Joyce about their music and the music industry in general.
The Blueprint Studios, described by Joyce as 'the best studio in the North', is a recording and rehearsals studio in Salford, Greater Manchester that was used by Mercury Music Prize winners Elbow to record the albums Leaders of the Free World, The Seldom Seen Kid and Build A Rocket Boys!
Executive producer Kate Cocker, who originally met Joyce when she was producing a radio show at Manchester's BBC Oxford Road studios, added: "With this pilot we set out to capture the charm of Mike, the vibe of the studios and the musical essence of an exciting new band in The Drums. We also wanted to accentuate the relaxed northern charm of it all. I think we've done that well. With Blueprint Studios in the mix, we all took real pride in reflecting the great music that the band created. I think this idea has serious potential."
With its easy-going attitude and passion for musicianship, the studio venue itself plays an integral part in the success of the sessions.
The pilot version of Mike Joyce meets The Drums, 'The Blueprint Sessions' is available to view on YouTube at: http://www.youtube.com/watch?v=2euoiHuJ3Tg