And now for something completely...inexcusable.

Once upon a time, Mike Skinner (aka The Streets) made an innovative, groundbreaking and intelligent record called Original Pirate Material. His clever use of hip-hop and techno beats coupled with witty lyrical observations led some commentators to dub him the 21st century poet laureate. And then he got famous, which in turn bred complacency, and so now, four years on from OPM, this is what he's churning out today.

Y'see, whereas before he was writing about the irony of morons abusing students, now those once lambasted people make up 99 per cent of his target audience, which means that songs - if you can call it that - like 'When You Wasn't Famous', whose title doesn't even make sense as far as the English language is concerned, sound like a mere pastiche of what he seemingly set out to achieve back in the halcyon days of 2002. It sounds like a bad version of Blur circa 'Park Life', with added calypso music thrown in for the forthcoming package holiday market.

Once again, its theme is about pulling girls (haven't you been there already, Mr Skinner?), only this time the central character is apparently some squeaky clean popstrel who "smokes too much prang". Not that we remotely care.

The real irony of it all is that this is the same Mike Skinner who once talked about pushing things forward...