Sales of Antony And The Jonhsons' I Am A Bird Now have gone through the atmosphere and out into the black of space following their recent Mercury success.
Prior to the award, the album was sitting quietly at number 135; now, admittedly with a massive advertising campaign behind it, it has shot into the top 20 for the first time ever.
Yes, this happens to every band after the Mercury award falls into their mitts, but still: 135 to the top 20 is fairly flippin' impressive.
The guy can probably afford to get his hair cut properly now instead of letting Rufus loose with those rusted garden shears.