The editor-in-chief of leading US title Rolling Stone is thought to be in talks with MTV over a possible Apprentice-style show.
The show, if it sees the light of day, will follow budding music journalists as they compete for a full-time position at the magazine. Jann Wenner, who is also the magazine's publisher, will have the final say on who makes the grade (or who can suck up to the most PRs, we suppose).
DiScuss: Reckon we can be on the judging panel? Oh go on...