Replacing ol' Trousersnake as the burger chain's yoof-specific marketing toy, Destiny's Child will front McDonald's' global 'I'm Lovin' It' campaign. They'll appear in TV adverts, and Ronald and his chums will sponsor the group's forthcoming world tour.
Knowles told the ever-hungry press of the world: "We're lovin' (see what she did there? This woman is on the ball!) the chance to work with McDonald's and know that together we'll create lots of fun and cool surprises. McDonald's shares our passion for music, so we can't wait to start connecting to our fans."