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you see what happens when people go on about it 'not being christmas until the coke advert'...
...coke start to believe it themselves and hold 'advertising exclusives' at a set time on a specific day where they can reveal the advert and 'start' christmas.
booo.
personally, i don't think it's really christams until a beautiful girl dressed in a red dress with white fur trim has stroked my beard.....
any day now.