Boards
Why are adverts on the sides of buses
always for really shit films? And the same goes for adverts on the tube always being for cack. Surely these are great places to reach millions of your target demographics and therefore have a great potential reach?* Shouldn't they all be advertising Jurassic Park and Waitrose and other such Top Quality things? I don't understand. I'm not sure I care either, but there you go.
* I think I died a little typing that bit.