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Eau De Hollyoaks
Alternate title. 'Parfum de cheap slags and buff boys'.
http://www.digitalspy.co.uk/soaps/a130303/hollyoaks-launches-line-of-fragrances.html
I know people buy Coleen Rooneys 'scent' and Paris Hiltons but in a way I get how they are seen as aspirational. Who wants to smell of Hollyoaks?