I was in HMV with 12-15 quid to spend. In one hand, Zu's Carboniferous, in the other Enablers' Tundra.
I bought Tundra, despite only knowing the band sound a bit like Slint and do spoken wordy stuff.
Why? ...because the album comes in a pine box, with a velvet inset for the CD and a hand painted, numbered sleeve. Which is pretty amazing. Let's hope the music is as good, hey.