Lead vocalist and guitarist Jo Taylor used to be the bass player with hotly-tipped melodic pop-rockers Easyworld, but the band collapsed in late 2004 and Jo sought a new and more appropriate outlet for her prolific songwriting.
Teenage Londoner Lauren Seretny joins Jo on guitar and vocals, the two having met at a morning Franz Ferdinand gig in Islington. They lost touch after the gig but Jo used detective powers to track Lauren down and the pair have been firm friends since. Bassist Jon Hammond was a drummer of many years until recently, and feels a new lease of life being in the "standing up club." Marc Bernard completes the line-up as drummer, and one so committed to his art he is currently doing a degree in drum performance. Jon, Marc and Jo have all known each other for 6 years, passing through the same rehearsal rooms.
Early musical comparisons have put Cherry Hinton in the same camp as Elastica, Blondie, The Killers and The Pixies, but as Jo says, the band just want to provide fans with unashamed pleasure and addictive escapism. "We want to entertain people without taking ourselves too seriously. I want to give people a good reason to come back; that we give them what they need."
Songs cover a wide range of topics from break-ups, to crazed wives and the spiritual; always hypnotic, but never dull.
The band's website has already received much interest from fans old and new, who love the mix of sweet foodstuffs, sharp photos and popular messageboard, with more to come.
Join this passionate and charismatic band as they whip round the country and make a great noise doing it.