And got paid £80 for the pleasure.

Quite an odd experience. Four of us did it, and weren't meant to know each other etc, which made it all the more hilarious when answering their questions, because we obviously did.... know each other. Had the double sided glass and what do these symbols mean to you as a consumer spiel. Got free crisps and cans of coke though. Score draw!

And the good news is expect a mens lifestyle (FHM etc) channel to launch on Sky in the future.