sorry Mastercard Brit Awards. So. Who's going to win?

Does anyone watch the Brits anymore? i wish Bill Drummond would leave a dead sheep in the foyer again. But seriously, (great Phil Collins album) is this awards ceremony totally superflous or is it a gigantic reminder that the 'record sales' are in 'rude health' or is it just a massive ego wank for people to say "I saw Jim from Doves choking on a cocktail cherry"

There have been highlights over the years - New Order getting best Video, Belle & Sebastian fans rigging the Radio 1 vote and the KLF playing with Extreme Noise Terror. But now? Are we going through Awards fatigue similar to the Sam Fox/Mick Fleetwood debacle?