when preparing pitch documents for clients - let's say for a new web site, we might have one person doing some rough web site designs, and another person doing some competitor research - but these are done simultaneously, so none of the research is used to inform the actual design, so is only useful in creating an illusion that the design is informed and thought out for the client, when really it's just been bashed out as quickly as possible with no reference to anything

I HAVE RAISED MY CONCERNS ABOUT THIS