So Star Wars Celebration took place last weekend at ExCel and, during a dedicated panel, a new Rogue One trailer (featuring one Mr D Vader Esq.) was debuted to those in attendance...

...and then nothing...

Fan reaction (that I've either seen or experienced) has been nothing short of Anakin-style pouting - rather than build up hype, everyone I've spoken to has simply registered disappointment. I know not everyone on DiS will care, but isn't it a strange ploy by Disney to ruffle fan feathers rather than just get the trailer uploaded onto the interweb?

In other news, the behind-the-scenes reel they did offer up is pretty cool: https://www.youtube.com/watch?v=jXEMO_Zv_gQ

PS: not interested in any bootleg, shaky cam versions that may be out there - although the suits have seemingly been pretty good at locking those down too.