What do you use? Is it good? How long have you had it?

My venerable Creative Zen finally gave up the ghost last week, and the market has moved on so much since I got that it's frankly bewildering. I'm considering just getting a better smartphone, but the memory/cost/looking like a twat concerns make me think it's still worth trying to find something non-Apple-y with 32/64 gig from somewhere instead. Any recommendations?

What music board.