what wud u call the 'value' range and what wud u call the 'luxury' range

my value range wud b called 'just' so for example you would have 'just baked beans' (it would be in a sans serif font, all lower case)

my luxury range wud b called 'finer things' and in the adverts there wud b a couple toasting 'to the finer things... range'