http://www.thesun.co.uk/sol/homepage/news/politics/6299338/The-Sunifesto-The-Suns-vision-for-a-better-Britain.html

I often allude to it, that democracy is in a terrible shape, and
now the sun has felt emboldened enough to drop the thin veil that it is political

Essentially
"This is what Murdoch wants"
"media campaigns can sway the vote(we've done it in the past)"
"Adopt enough of what Murdoch wants and we will back you"
"Do what we want and you will get the goodwill that comes with our followers"