I was initially going with 'Overfamiliar Subordinates' but then I knew that people would get all uptight so I've gone with Service Providers, people who serve you in some way.

I'm never entirely comfortable with people calling me buddy in shops. But I'm not really sure why.

Asian guy in my dry cleaners a decade or so ago used to call me 'wallah' which seemed slightly impertinent but I let it slide.

Yeah whatever.