i have a V shaped pillow. seriously the best thing ever. I mean, I actually use it like an L shaped pillow, as i sleep on my side, but it's great.
http://www.johnlewis.com/john-lewis-new-quilted-v-shaped-pillow/p451361

and it's just the long line in top quality pillow innovation that I've used - had a memory foam one that was impressive, and then one that had speakers built into it.