Why does their Facebook page keep making posts that attack things their target audience like (i.e. Geordie Shore, horrible chain nightclubs, and [post-2010] UKIP?) I don't get it. Or maybe I'm just being cynical and stereotyping.

I've seen a couple of worryingly disablist posts on there, mind, including one comparing Walter Jr to Jimmy from South Park, and photographing someone who clearly had Down's Syndrome as some poorly thought out Wayne Rooney joke.