Was walking through Shoreditch yesterday and saw a place that had a fancy display of e-cigarettes in the window, and at the back was a high-end coffee place. Cannot imagine how awful it would be to sit among people who got off on the idea of smoking fake cigarettes while drinking single-producer organic coffee and writing Paul Auster fanfic on their MacBooks. And I'd literally just been drinking poncey overpriced craft beer, so I should be their prime demographic.