Anyone following this?

Rundown of what it's about: http://www.telegraph.co.uk/technology/internet/10468112/The-internet-mystery-that-has-the-world-baffled.html

This year's project so far: http://www.telegraph.co.uk/technology/internet/10555088/Cicada-3301-update-the-baffling-internet-mystery-is-back.html

Wiki: http://en.wikipedia.org/wiki/Cicada_3301

All a bit mind-boggling and kind of spooky. Anyone want to take a guess who's behind it? Popular theories seem to be some sort of secret service recruitment drive, or a bank recruiting nerds to work on a cryptocurrency (a la Bitcoin).