As in, decisions made which are so egregiously awful it could only have resulted from some raging coke-fuelled wager to see what manner of awfulness they could get members of the general public to voluntarily pay money to watch with precious actual hours of their miserable lives.

Example number 1: A film exists in which this happens:
http://media.247sports.com/Uploads/Boards/623/51623/179478.jpg