That was the legend on a billboard outside my local branch of ASDA. On closer inspection it turned out that the message was being displayed as part of a campaign by the pressure group Stonewall.

Whilst I applaud the general sentiment I'm not altogether sure that this is the best way of putting their point across to the wider public.

Surely, the majority of right thinking people will be in full agreement with this statement anyway, but, are those who harbour less enlightened beliefs really going to be swayed by a hoarding that they stroll past on their way to pick up this week's supplies of turkey twizzlers and Sunny D?