Using the "Football or Girlfriend" dilemma on the underground yesterday..I think it was for Virgin Trains. Then when I got back, my flatmate was watching the football on the tellingvision and at the first break, it featured a little sting for the sponsor where a man is about to give his girlfriend some flowers...lo and behold a football comes along and he just has to run after it! leaving her all perplexed! didn't see that one coming...Hats off to all the advertising creatives coming up with this edgy new direction oh yay.