or, to phrase it differently, if you were going to see something unpleasant when would you prefer it to happen.

the reason I ask is that when discussing those posters for the new trinny & susannah show someone (that bald fella over there, sat next to Margaret) just said "it's not very pleasant first thing in the morning is it?"

In my humble opinion I think it's better to see the horribleness early, because if you see it last thing at night you'll end up thinking about it while you're trying to get to sleep and you may even dream about it.

(I've had some considerable difficulty typing this post for some reason, but I'll save that story for another time)