i don't like these adverts.
oh no.
not for the stupid gurning children, but for the woman at the end who proudly proclaims that weetabix is great because it fills them up and they "don't even think about snacking!" before lunch, like this is the most revolutionary, life-changing thing there ever could be!!!!!!!!!!!!!

here's the tricky part: pay attention! i don't eat weetabix for breakfast, yet funnily enough i don't have a problem with wanting to "snack" before lunch. why is that? oh, right, SELF CONTROL.

ye gads, i say, YE GADS!