I was hoping someone who wasted their lives watching soaps could explain them to me?

I saw one before Supes Returns and couldn't make head or tail of it: The theme tune over a scene in a pub (?) with loads of people, all in slow motion, for about 30 seconds. None of them did ANYTHING. And then there was some instantly forgettable slogan about the country.

They even have billboard versions of it (they don't move obviously, unless it's so slow I don't notice). But I mean...why is that meant to make me watch it?

Have I missed a really funny thing in the poster/advert?