...or indeed the cyclists.

We arrived late for the 25 minutes of trailers and adverts before Superman but we still saw *THREE* cunting adverts warning children to be safe on the roads and for motorcyclists not to let themselves get killed by not paying attention.

Not only are these adverts patronisingly shit, they all work on that shit idea of the sudden shock and basically bum you all out.

Fuck me, I think people who are going to die on the road will do so inspite of these adverts...