A quick check of the line up confirmed my suspicions. Looks like a Guardian reading, Radio 4 listeners wet dream, and reminded me of that Daily Mash piss-take.

http://www.thedailymash.co.uk/news/society/new-festival-aimed-directly-at-twats-201203285064

http://www.wildernessfestival.com/full-lineup/

Can YOU tell the difference?