So they're becoming relatively big business, yeah? Performances on Fallon and some MTV awards ceremony in the last couple of weeks, looks like they're getting the big hype out of SXSW, good slot at Reading & Leeds, NME and Zane Lowe starting to take an interest... but what's going to happen when our lovely national press tack onto them? I can see them being added to the Beastie Boys 1986-Snoop Dogg 1993-Eminem 1998 roll of rap's UK tabloid social pariahs, except without the ameliorating wish to ever explain themselves, which of course will just make them all the more popular, but they don't strike me as a proper chart/daytime crossover unit.