Interesting to watch, this. Seven months after its viral ubiquity, so now stripped of the first glance oddness of the video, Enter The Ninja is released by Interscope this week. You can tell nobody covering it in our press knows how to approach them - are they a straight up comedy band, as per the Sun's coverage (not really, as you pretty much need the joke explained to you in advance) or a serious rave-rap union proposition, as the Observer approached it (in which case why is everyone wtf-ing at the video)? More importantly, what will happen when Stereogum discover Scooter?