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Bands/Artists who were touted as the 'next big thing' but just disappeared...
I was looking at the Fields album 'Everything Last Winter' which I seem to have been using as a coaster for a while. Wiping away the coffee crust I could make a sticker on the CD cover which read '2007 is certain to be theirs - NME' . In fairness it was a good album but I'm pretty sure 2007 wasn't theirs and that they have since disappeared without a trace.
Typical NME though - hyped today, forgotten tomorrow.
Which band/artist has failed the most to live up to journo hype? Andrew W.K.? Gay Dad?