http://www.youtube.com/watch?v=CHVhwcOg6y8

Justin Bieber. This years next big thing allegedly.

He looks about 12, is writing and starring alongside Usher and is blatantly being groomed as a hybrid of Justin Timberlake and Usher himself.

But it's more the content of the song I hate. I really don't think pop should be addressing such adult themes like one true loves and pool parties in a teen video full of underage kids.

You could swap out everyone in this video with a lithe, writhing group of 22 year old Latino girls and you have a Snoop Dogg promo.

Pop's great when it's fun or sentimental, but this is sheer opportunism (EVIDENCE: pointless use of very current gadget, endless talk of finding the one you love at the age of 11, using an established star to build credibility etc) isn't it?