http://www.youtube.com/watch?v=tX1vsvcSn9M

So typical of them but so amusing. His little spin, when he pops up near the front, the one effect being a light switched on. The fact that it just got a 5 minute Channel 4 premiere only heightens how funny this is.

Imagine a major label spunking thousands and thousands on proper videos, and this winning an award. It'd be fantastic.