I've been asked a few times lately how the rise of "sharing" culture, not so much about the actual files but people linking to albums they like on Spotify or videos on Youtube. I got asked about this quite a lot a few years ago with MySpace too and I never used to see anyone but those with self-interest (usually small promoters) posting bulletins about music they like.

I'm kinda confused by how this is a "trend" as I follow 700 people on Twitter and rarely see anyone doing this and threads on this board are more likely to be reactions to things, rather than "I just heard this and like it", as any bigging up of bands is seen as not particularly covert street teaming. Maybe it's something a younger generation do more of?

Do you think, especially because of being shot down by people going "yeah, I heard that 5 years ago" and people being generally disinterested in the volume of communicated expression, that people don't recommend music? Maybe those who feel the need to recommend stuff set-up blogs or clubnights or labels and/or make mixtapes/playlists? Perhaps most people feel like they're late to the party and don't share?

Or is there just an assumption that people will find good things themselves and if they haven't found it they probably wouldn't like it? Maybe I'm wrong, maybe I'm not following the right kinda people on Twitter and sucked in to the more popular/debated negative threads on here, rather than noticing the ones bigging up acts? I know I've had lotsa recommendations on these boards, especially in a "oh you like that, have a listen to this lot..." kinda way.

Anyway, curious of your thoughts on this matter.