Just as Radiohead’s music began to stray away from conventional guitar rock in the late 1990s, so too they began delivering their albums in unconventional ways. First came Kid A in 2000 without any singles or videos to promote it, then in 2007 In Rainbows was delivered with the much hyped “pay what you like” download scheme and then released physically with the subsequent discbox. Now, if Thom Yorke is to be believed, the way Radiohead release their music henceforth will change even more drastically.
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