It’s time to believe in a new band with all your heart again, to fasten upon them all your will to be thrilled, and to be rewarded by being caught up in a whirlwind of dizzying, frantic, fuzzy rock. The Joy Formidable glimmer like bright new hope. One mini album down the line, they already have a quartet of songs that sound like dreamy and addictive hit singles (one of which is going for a mega £30 on eBay this early on!).

North Wales is barren for rock kicks, but Joy Formidable, steadily and surely on the up, are set to be a famed and important export. On record and live you would not credit that there are only three noise makers involved - but the best trios embody something bigger than the sum of their parts. Ritzy fronts the JF with her sometimes-pretty-with-twirling-melody/sometimes-corruscating-with-crashing-chords guitar and elegant but energised vocals, then there’s her beau Rhydian propelling things with his undulating bass, and sticksman Matt stapling the chaos together with crisp rhythm. Live, things can get wild, with Ritzy being known to hurl herself headlong into the pit, else the crowd themselves go into a deranged state of frenzy.

GIITTV sub-editor Miss Fliss caught up with the band before a particularly hectic Cambridge gig. Singer Ritzy does the talking.

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